Agorapulse is a software package that gives you more control over your social media management (opens in new tab) tasks. It is designed to streamline workflow and can be used by medium-sized businesses and above, along with agencies focusing solely on social media activity. It is designed to work seamlessly with popular social media tools, including Twitter, Instagram, Facebook, LinkedIn, and YouTube.
The great thing about Agorapulse is that it can merge numerous social media management tasks and bring them all under one roof. That means it can be used to create and post content, better engage with end users, and also monitor how well content posts are performing. With the tools and resources included in the Agorapulse suite, business users of all shapes and sizes can maximize their social media output.
Subscriptions and Prices
One of the great advantages of Agorapulse is the 15 day free trial (opens in new tab), which allows you to try out all the features and functions without committing. It is also possible to sign up for a demo, which can be useful for anyone unfamiliar with the interface and its features.
If you’re quite impressed with what Agorapulse can do, there are pricing plans for every type of user. If you choose to pay annually, you can save up to 20 percent on all prices compared to paying monthly.
The first package (opens in new tab) is basically free and allows individuals to dip their toes into the world of social media management without any real commitment. This will come with limitations, of course, so it’s probably better to go to the Pro edition (opens in new tab) pretty soon after. This is especially true if you are working as a small team with a few people coordinating social media management campaigns. This currently costs $79 per month when billed annually and offers 10 social profiles for 2 users.
There is a Enterprise package (opens in new tab) also, which can be customized for more specific business needs, and you’ll need to contact Agorapulse’s salespeople to see a demo in action and get a package configured to your requirements. However, this is the most powerful of the bunch with 40 or more supported social profiles and the capacity to record 8 users.
On the way up the social media management ladder, the following package is: Premium (opens in new tab), which comes with a more comprehensive list of features and is ideal for larger teams and agencies. This costs $199 per month on annual billing and provides 20 social profiles for 4 users.
Basic features
The same goes for engagement tools, with the ability to manage Google My Business reviews, advanced social inbox features, social CRM tools, comment monitoring, and an automated inbox assistant all part of the powerful feature set. Agorapulse is also packed with reporting tools, especially on the more expensive, feature-rich packages that help you determine your return on investment (ROI).
One of the certainly attractive aspects of Agorapulse is that it can be used at different levels depending on the need. The software can also be expanded with the Pro, Premium and Enterprise editions which are all fully scalable. You can also add additional social profiles for the Premium edition as well as additional users.
Core Features
Meanwhile, the core function within Agorapulse revolves around publishing, engagement and reporting. As you’d expect, the free edition is thinner around the edges, with only 10 scheduled posts allowed at any one time. This compared to the unlimited capacity of the Pro edition. There’s plenty of publishing power too, with content labels, a unified calendar, and bulk scheduling giving the Pro pack an extra boost.
If you commit to the Premium edition, you’ll see the features and functionality explode, with an asset library for up to 500 images and 20 videos, along with the ability to assign and approve posts. Sharing agendas is also more essential here.
Premium Features
It’s really worth considering some of the premium add-ons you can get to increase Agorapulse’s potential. You can choose from Power Reports, shared calendars, and Facebook competitor reports, all of which add extra weight to the software. If you opted for the Enterprise edition, it can be adapted even more to individual needs.
Interface and in use
Setting up successful social media campaigns can mean juggling many boards at once to get the job done effectively. Fortunately, Agorapulse has developed an interface that is perfectly suited to executives with little time, who sometimes have to dive in and out on the go. Indeed, the app side lends another helping hand here, allowing you to coordinate campaigns whether you’re working in the office, remotely or on the go.
support
For many businesses that are making their first forays into the world of social media management, it’s the levels of support that often make all the difference in whether or not they sign up. Agorapulse offers a lot of help in that area. There is a dedicated support portal, which shares a similar setup with many others in this field, complete with searchable help topics and tutorials.
Also look out for a range of additional customer support options, including email, email and chat or priority email, chat and phone support. The options expand as you move up to the more expensive packages, but no matter which edition you choose, help is never far away. The Enterprise edition really tops it off though, with one-on-one training as opposed to group on the Pro package, as well as a dedicated account manager.
The competition
The social media management marketplace is a hotbed of activity, with plenty of options to help businesses get more out of their campaigns. As an Agorapulse alternative, you can choose from hugely popular options, including SocialPilot, Buffer, eClincher, Sendible, Statusbrew, Loomly, and Hootsuite, all of which are very decent competitors worth considering.
Final verdict
Agorapulse will meet the social media management needs of any type of business, but it is best suited to larger companies and agencies, which can fully exploit its potential. The reporting options in particular make Agorapulse a powerful data supplier. If you run collaborative social media campaigns, this software can give you a lot of information to justify your return on investment.
