The social media platform TikTok for sharing short videos has taken the world by storm…
And now, USA Health Reports Reports about a new patent filed by TikTok’s parent company, ByteDance, that should cause Spotify and Apple Music to freeze with fear. Yes, it looks like we are getting TikTok Music, a music streaming platform.
TikTok Music: a trademark application (for now)
TikTok’s popularity has been growing and now the social media platform is looking to broaden its horizons even more with a rival to Spotify, Apple Music and other music streaming services. The patent we are talking about has been filed by ByteDance with the US Patent and Trademark Office (USPTO). The trademark is for a service called TikTok Music. And it’s not just the name of the service that reminds us of a competitor to Spotify. The use of the trademark TikTok Music is featured in smartphone and tablet computer apps that allow “users to buy, play, share, download, create, recommend, share his/her playlists, lyrics, quotes, take photos, edit and upload as the cover of playlists, music commentary, songs and albums”. As you can see, it really looks like Spotify and other music streaming companies will soon be challenged by TikTok. And what TikTok has is this insanely high level of popularity, as well as the attention of all the young people around.
In addition, the service may have also had ads, which could mean that TikTok Music has an ad-supported tier, such as Spotify’s free tier. At this point, TikTok Music hasn’t been announced or anything, and since it deals with patents, it might never be announced, so keep that in mind.
That said, it is more than likely that we will indeed see TikTok Music launch soon.
Will TikTok Music face challenges from the US government?
However, as USA Health Reports rightly points out, TikTok Music may face some challenges. You may have heard that lawmakers in the United States have some doubts about TikTok and more specifically, its parent company ByteDance, and its connections to China.
TikTok has been suspected of having connections with China for years. Former US President Donald Trump tried to ban TikTok, calling it a national security risk, but President Joe Biden later withdrew the ban (in June of last year).
However, recently, there are some concerns from US senators about TikTok. More specifically, there was a report from Buzzfeed News stating that TikTok engineers in China had access to US consumer data. Later, TikTok Chief Executive Officer Shou Zi Chew admitted that some China-based employees have access to US user information, including public videos and comments. However, he stressed that none of the data is shared with the Chinese government.
The TikTok CEO also stated that TikTok has limited links to ByteDance and that the information employees can access about US users is not sensitive in nature.
We’ll have to wait and see how this plays out and whether or not TikTok will get into major trouble from the US government. If that happens, you can imagine it will be a tough game to launch TikTok Music as the company fights to stay in the US market at all. But none of this is set in stone so far, so we’ll have to be patient.
Nevertheless, if TikTok succeeds in launching TikTok Music, the service could become a major threat to Spotify, Apple Music, YouTube Music and other music streaming platforms, especially judging by the way TikTok has managed to rule the world in recent years.